In the ARS MORIENDI ESTONIA 2030 project, conversation analysis is used to examine how people talk about death, dying, and end-of-life care in everyday and professional contexts. By closely studying recorded and transcribed dialogues—such as interviews, focus groups, or care-related interactions—the project seeks to uncover linguistic patterns, turn-taking strategies, and the use of euphemisms or silences that shape how these sensitive topics are addressed. This approach helps to identify cultural norms, communicative barriers, and implicit meanings that influence public and professional discourse about death. The findings contribute to developing more effective, respectful, and culturally attuned communication strategies in healthcare and community settings.
